Your company is invited to participate in a 90 minute web seminar and lunch (including time for Q&A), delivered concurrently in Regina and Saskatoon, by Merril R. (Rick) Chapman on “Software Marketing Insights: New Trends in Product Management” The session is organized by the Saskatchewan Advanced Technology Association (SATA) and the Saskatchewan Trade & Export Partnership (STEP).

Merrill R. Chapman is the president of Aegis Resources, a consulting firm that specializes in enabling software and high-tech companies to create lean, fast-moving marketing and sales operations that generate revenue quickly. He has worked in the high technology and software industries since 1978 as a programmer, salesman, field sales engineer and marketer, having an impressive resume of MicroPro, Ashton-Tate, IBM, Inso, Microsoft, Novell, DataEase, Stromberg, Sun Microsystems, Teradata and Ziff-Davis.

Without good positioning of your product, you risk confusing your customers and your sales cycles will be longer than necessary. Your prospects receive up to 5,000 marketing messages each day. How does your team cut through the noise to build awareness and demand for your company's product or service? You'd be surprised at how many software publishers develop and market products without a clear understanding of their software's position in the market place. The Product Marketing Handbook for Software - 4th Edition book provides you with the knowledge for positioning and pricing your product, and much more.

Agenda
Product Management
• Purpose of product management in modern software companies
• The rise of requirements management and domain specialization
• Automating product management
• The impact of Software as a Service (SaaS) on product management

Online Marketing
• Optimizing and building a search-engine friendly website
• Banner types and uses
• Tips on creating effective electronic direct mail pieces
• A look at the latest search engine hijnks
• A look at the effective use of Google Ad Words

Each company participating in this lunch will receive The Product Marketing Handbook for Software, a definitive guide to successful software marketing and sales by Merrill R. (Rick) Chapman (retails $70 USD).